Books

Selling the Invisible

A Field Guide to Modern Marketing

Critical Praise

"A must-read for anyone in a service business—which is everyone in business."
-David Montgomery, vice president, Marriott International

"I could not put this down; the freshest and most memorable business book I've read in years."
-Barbara Winter, author of Making a Living Without a Job

"Simply the best thing ever written on the subject."
-Cecil Schmidt, senior partner, Merchant Gould Schmidt

"Practical, perceptive, and down-to-earth advice."
-Dick Kovacevich, CEO, Norwest Corporation

"After just forty-eight pages I'd written ten pages of notes and had more ideas than I could implement in a year. Terrific."
-David McNally, author of Even Eagles Need a Push

"I love this book."
-Barry Krause, President, Hal Riney & Partners, Chicago

Business Plus
Category:
BUSINESS & ECONOMICS
Format:
HARDCOVER BOOK
Publish Date:
3/1/1997
Price:
$22.95
ISBN:
9780446520942
Pages:
272
Size:
5" x 7-1/2"

Book Extras