Blink

Critical Praise

"Blink presents scientific research in clear and compelling language. Gladwell's curiosity, enthusiasm, and humor permeate the book, and idealistic intellectuals should delight in his call to use "practical problem solving," grounded in our understanding of how our thinking actually works, to address social ills such as racially biased criminal convictions. As a reminder of the frequent flaws of conscious decisions and an introduction to the potential of the brain's unconscious power, this book is highly recommended."
-Armchairinterviews.com

"BLINK an 'intriguing exploration' of how, at a glance, we can understand the essence of something."
-USAToday

"Get the book, read it, understand the process behind it, and start utilizing the processes in your life. Blink and you will find yourself knowing more instantly without spending hours of constantly chasing the shadow for wanting more output or production or insight, or whatever it is you are seeking to have more power over."
-Myshelf.com

"If you get home from a shopping trip and find that you've made a number of impulse buys, recall Blink and the fact that advertisers are intentionally inundating you with information so as to influence that split second when you make a decision to buy. Although Gladwell's books have been quite influential to marketers, don’t forget that they can be just as informative to you as a buyer."
-Thesimpledollar.com

"All about the power of "thin slicing" and the power of first impressions and our subconscious' excellent judgment. Great section about a scientist who is uncannily accurate at predicting newlyweds' success ratio for marriages ten, fifteen years later. The Pepsi Challenge section is especially applicable to wedding dress selection. Go for the DVD audiobook version, as Malcolm's soothing and mesmerizing voice brings the text to life."
-Wedthis.com