Critical Praise
"A must-read for anyone in a service businesswhich is everyone in business."
-David Montgomery, vice president, Marriott International
"I could not put this down; the freshest and most memorable business book I've read in years."
-Barbara Winter, author of Making a Living Without a Job
"Simply the best thing ever written on the subject."
-Cecil Schmidt, senior partner, Merchant Gould Schmidt
"Practical, perceptive, and down-to-earth advice."
-Dick Kovacevich, CEO, Norwest Corporation
"After just forty-eight pages I'd written ten pages of notes and had more ideas than I could implement in a year. Terrific."
-David McNally, author of Even Eagles Need a Push
"I love this book."
-Barry Krause, President, Hal Riney & Partners, Chicago