You, Inc.

Critical Praise

"Harry Beckwith, one of the worlds most respected brand strategists has been helping companies in such areas as positioning, branding and other various client relations. He wrote the top selling "Selling the Invisible: A Field Guide to Modern Marketing" back in 1997 which was one of the first books focused on selling services. He is back again with "You Inc.: The Art of Selling Yourself" which is based on his 30 years of business experience. As Harry says, "Living is Selling" so it is vital that you master the skill of selling yourself. He provides an endless amount of anecdotes and priceless tips on areas such as: speaking and listening, attitude and beliefs, and tactics and habits (for instance: how to remember names!)."
-Bizbooktalk.com

"In an increasingly "me first" society this candid guide to selling yourself as a complete package should be read by everyone entering the job market."
-Monstersandcritics.com

"But as delightful as the stories are to read, read it for the lessons that will take you from where you are to where you want to be, for the right reasons--because you want to add value and make a difference. This book can help you answer the question: What difference do you, you company, your product and/or your service make? And answering that will help you become a person of passion, and people connect with passion because we all want to feel excited about who we are, what we do, and the difference we make."
-Armchairinterviews.com