Books

The Invisible Touch

The Four Keys to Modern Marketing

Critical Praise

"Harry Beckwith makes the invisible engagingly accessible." -The Motley Fool®, Fool.com

"Harry has nailed the art of making the intangible tangible and the invisible visible."
-Larry D. Stratton, vice president, health care sales, ServiceMaster

"Harry Beckwith is one of the best in the world in his trade. No word describes him better than "outstanding". Listening to Harry is a really golden moment."
-Christer Hanefalk, CEO, Logografia Group, Stockholm, Sweden

"Harry Beckwith’s insight is invaluable....His message is simple to understand, but so easy to overlook. As organizations strive to provide world-class service, Harry's advice is a key ingredient to achieving this goal."
-Brian P. Graham, division vice president, sales, ADP (Automatic Data Processing)

"Harry's analysis of marketing a professional service business is brilliant, his advice superb. We at Lowry Hill hang on his every word, follow his direction, and are rewarded with extraordinary results!"
-Stephanie Prem, chief marketing officer, Lowry Hill

Grand Central Publishing
Category:
BUSINESS & ECONOMICS
Format:
AUDIO BOOK
Subformat:
CASSETTE (AUDIO)
Publish Date:
3/1/2000
Price:
$17.98
ISBN:
9781570428548
Pages:
0

The Invisible Touch

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