Books

Microtrends

The Small Forces Behind Tomorrow's Big Changes

Full Description

Mark Penn argues that the biggest trends in America are the Microtrends, the smaller trends that go unnoticed or ignored. One million people can create new market for a business, spark a social movement, or effect political change. In 1996, a microtrend identified by Penn ("soccer moms") was crucial in re-electing President Clinton. With years of experience as one of world's most highly regarded pollsters, Penn identifies the new microtrends sweeping the world: ... more

About Author

Dubbed "the most powerful man in Washington you've never heard of" by the Washington Post, Mark J. Penn is the worldwide CEO of Burson-Marsteller. He was pollster to President Clinton in his successful 1996 re-election campaign, and has been an adviser to Senator Hillary Rodham Clinton, Microsoft Chairman Bill Gates, numerous corporations, and 25 foreign heads of state. E. Kinney Zalesne has served as a White House Fellow, Counsel to U.S. Attorney General Janet Reno, and Executive Vice President and President of two national social-change organizations.

Hachette Audio
Category:
BUSINESS & ECONOMICS
Format:
AUDIO BOOK
Subformat:
DOWNLOADABLE (AUDIO)
Publish Date:
9/5/2007
Price:
$26.98
ISBN:
9781600240249
Pages:
0
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Microtrends

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