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Selling the Invisible

A Field Guide to Modern Marketing

Full Description

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: ... more

About Author

Harry Beckwith graduated Phi Beta Kappa from Stanford University in 1972. He then attended the University of Oregon School of Law, where he was awarded the school's highest honor of Law Review Editor-in-Chief. Beckwith formed Beckwith Advertising and Marketing in 1988. The firm specializes in marketing, marketing communications, and media relations for services.

9781600241017_154X233
Hachette Audio
Category:
BUSINESS & ECONOMICS
Format:
AUDIO BOOK
Subformat:
CD (AUDIO)
Publish Date:
1/2/2008
Price:
$16.98
ISBN:
9781600241017
Pages:
0
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Selling the Invisible

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